Tag: Honeywell Connect 2016
CONNECT Panel: Company branding in the digital age
December 7, 2016Spencer Ives
HOLLYWOOD, Fla.—Tammy Beil, chief growth officer for marketing firm TABeil, kicked off her Honeywell CONNECT session by listing some of the most globally recognized brands, including Google, Coca-Cola, Mercedes-Benz and Nike."This is not something that happens haphazardly, there's a reason that you know these companies,” Beil said.Beil, who has worked with AT&T, FedEx and, more recently, My Alarm Center, presented the session entitled, “Essential Components of a Great Branding Strategy...
Let's CONNECT in Florida
November 9, 2016Spencer Ives
Day Three
Day three kicked off with the third general session. Next, the day's keynote speaker, Dr. Robert Rohm, opened up a discussion on different personalities and how businesses can use a variety of tactics to increase connections and sales.
Rhom lead the group through an exercise to see elements of their own personalities, whether they lean toward outgoing or reserved, task-oriented or people-oriented. Defining different pairings as dominant (outgoing and task oriented), inspiring (outgoing...