Tag: Interlogix Simon
SW24 getting positive response to 'no long-term contracts'
January 23, 2013Rich Miller
NEW YORK—SecureWatch 24's promotion of residential monitoring with no long-term contracts has raised eyebrows in the alarm industry, but consumer response has exceeded the company's expectations since an ad launch on Jan. 2, according to Executive Vice President Jay Stuck.A 1-minute television ad has been airing on ABC, CBS, NBC and about 40 cable channels in the metro New York area, said Stuck, who is also chief marketing officer for SW24. He said the positive response backs research conducted...
