Tag: ADT Pulse

BOCA RATON, Fla.—Homeowners already can make some rules for their home security/home automation systems, such as telling a thermostat that if the temperature goes up, it should adjust itself. But a new relationship that ADT has with service provider IFTTT could soon open the door to Pulse customers putting even more devices in their homes on autopilot, the company said this week.“What IFTTT is doing is really unique and really powerful and we are fortunate to be partnered with them,”...

INDIANAPOLIS—DEFENDER Direct has long been ADT's top dealer. Now DEFENDER and ADT have formed a new partnership in which they'll be collaborating on new initiatives.DEFENDER, based here, has a new title—ADT Authorized Premier Provider—and is the first dealer to be awarded that designation, according to ADT.“DEFENDER's role as an Authorized Premier Provider will open doors for our two organizations to work closely together on some exciting initiatives,” Cheryl Stopnick,...

GARNER, N.C.—SafeStreets USA, ADT's second-largest dealer, recently secured its 500,000th customer and has set its sights on adding more.SafeStreets, based here, is a “megadealership,” formed when three ADT dealers merged a few years ago, and it may grow again through another merger or acquisitions, according to company President Barry Simmons.He credits SafeStreets' growth to several factors. A key one is the ADT brand. “It's well recognized. It certainly allows us to go...

GAINESVILLE, Va.—Alarm Pro America entered the home security market through the garage door—with help from LiftMaster and Alarm.com, according to Dylan McGreevy, VP of sales and operations for the full service security company, based here.Alarm Pro America was created a few years ago as the security division of Door Pro America, a garage door services company that's one of LiftMaster's largest dealers. Door Pro saw an opportunity to expand into home security after new automation technology...

BOCA RATON, Fla.—In what will be its largest acquisition as an independent company, ADT has agreed to acquire Canada-based monitoring giant Protectron in a $500 million deal, giving the company another 400,000 customers north of the border. It adds 31,000 accounts, worth approximately $11 million in RMR.The deal is subject to government and regulatory approvals and is expected to close this summer.Protectron's customers are 75 percent residential. The company has four central stations and 900...

BOCA RATON, Fla.—ADT is going after small business with targeted offerings for specific vertical markets, the first of which it launched on April 10.The opportunity for ADT in this market is “significant,” Luis Orbegoso, president, ADT small business, told Security Systems News. According to a recent survey ADT had done, many small retailers are feeling insecure.He said that ADT has “14 to 15 percent market share” right now. However, “there are 7 million small...

ADT misled consumers by paying experts to promote ADT Pulse on NBC's Today Show and through other media outlets without revealing the experts were paid—giving the impression the experts' reviews were independent, the Federal Trade Commission alleges. The administrative complaint is part of the FTC's “ongoing crackdown on misleading endorsements in advertising,” according to an FTC news release. Now, to resolve that complaint, ADT has reached a settlement with the FTC that prohibits...

BOCA RATON, Fla.—The ADT Corp. reported Jan. 30 that ADT Pulse take rates and recurring revenue were up in its latest quarter. But customer growth was below expectations in Q1 and net income decreased 27 percent in that period—and ADT's share price tumbled.Still, company CEO Naren Gursahaney said ADT is taking steps to ensure future growth—such as making improvements to its dealer program and lead generation process; the introduction of a new mobile security app, ADT Canopy; and...

I recently wrote about ADT's announcement that it is partnering with Internet security provider McAfee this year to offer customers a plan that not only protects their homes, but their digital devices and data. Now a recent survey on how not protecting your smartphone can impact your security at home highlights just how important such a partnership is. ADT made the announcement about McAfee at this year's Consumer Electronics Show. Now, this week, ADT and McAfee released the results of the survey...

LAS VEGAS—The annual Consumer Electronics Show didn't used to loom so large on ADT's radar. But 2014 marks the second year in a row the security giant has had a booth at CES and the company now views it as an event not to be missed, according to Tony Wells, ADT SVP and chief marketing officer.“It has become a very important show for us,” Wells told Security Systems News.He said the 2014 International CES, held here Jan. 7 through Jan. 10, was an opportunity for ADT to not only make...